Issues, Issues, Issues

13 December 2019

politics

Brexit outweighed all other issues in GE19 and Boris Johnson’s focus on “Getting Brexit Done” latched onto this to drive the Tories to their largest majority since 1987. Looking at the relationship between the issues and party leaders provides some interesting insights into how this played out.

Joe Harrod

13 November 2019

Tech giants look to ban micro-targeting: good news, but not important

Joe Harrod

13 November 2019

Over the past few days there have been credible reports (see this Guardian piece) that both Google and Facebook are seriously considering a ban on micro-targeted political ads. Tech giants have a lot of thoughts they don’t follow through, and it’s rare to see them acting in concert, but if this happened it would be good news for everyone because those ads are total garbage. Such a ban would have a considerable impact on American PACs but won’t make much difference to UK campaigns. Here’s why.

Joe Harrod

2 May 2018

ethical data science

Five Rules of Ethical Data Science

Joe Harrod

2 May 2018

ethical data science

At Signify, our core value is to tell the truth. A lot of people have asked us what being an ethical data science company actually means, so we thought we would share five rules we use to keep us honest.

Jonathan Sebire

18 March 2018

politics, data science

In defence of Data Science, a reaction to Cambridge Analytica.

Jonathan Sebire

18 March 2018

politics, data science

In defence of Data Science, a reaction to Cambridge Analytica.

Signify was founded a year ago as a reaction to the direction we perceived #datascience to be heading. We're working hard to try and change the way business and politics think of and engage with data. There is a choice to be made...