Radar Audience
Market leading segmentation and customer insight tool.
Build and study custom audiences: Our machine learning analysis includes interests, values, brand affinities, influence networks and media consumption
Better outcomes: whether you use Radar to build or augment your customer personas, or simply to improve your media targeting, all our research and reporting is designed to help you achieve your key business objectives. Our media targeting outperforms benchmark products by 3:1 in terms of CPC/CAC.
Better data: Unlike panels or surveys we never ask questions – all responses and preferences are unprompted and spontaneous
GDPR compliant: All analysis is conducted on aggregated data sets and we will never analyse, store or transmit Personally Identifiable Information
Key benefit: rapidly grow market share
ShareScore
ShareScore is like social listening, but better.
Better insight: Begin your analysis based on the issues that really matter to consumers, since a ‘share’ indicates a high level of interest in a topic
Better outcomes: nuanced insight based on the stories and content that are helping define your brand and competitors
Better data: Compare content sharing accurately across Facebook, Twitter and other platforms (vs social analytics platform sample 0.7% of Facebook). You can also track topics over time and compare levels of interest around competitors and different offerings
Secure and compliant: No Personally Identifiable Information is ever accessed or analysed in ShareScore process
Key benefit: Brand value and protection
Ethical workshops
We co-create an ethical framework for data handling and research, with your staff.
• Corporate standards and security
• Public needs and benefits
• Your purpose and your work
• Prototypes for internal and external data use
Ethical design will ensure your work with data is not only worthwhile but also beneficial.
Dashboards
We build dashboards based on the things your whole team needs to know.
• Mainstream news and social media feeds
• Co-created reports based on your burning questions
• Automate and track KPIs and underlying trend data
By building based on your burning questions we ensure our dashboards are useful every hour of every day.
Threat Matrix
Based on decades of experience countering threats and abusive behaviour, our systems reduce risk and improve accuracy for security and editorial teams.
• Monitor incoming social and other feeds
• Prioritise abusive behaviour and language
• Custom dashboards for security and talent teams
Move from reactive to proactive engagement with online signals, to reduce risk and cost associated with abuse.
Social Intelligence
Augment quantitative and qualitative research with AI-powered deep dives on big data sets
• Flexible dual-track methodology
• Use research to define and validate big data
• Low-cost scale into new languages and markets
Test and validate hypotheses at scale to augment your research with millions of data points
Signify Digital Insight
AI-powered research into needs and behaviours
• Captures Social + Dark Social + Search + Media
• Competitor analysis and sector benchmarks
• Custom KPIs and performance dashboards
Our bespoke research methodology is built around what you need tomorrow, this week and this month
About SIGNIFY products
All products and services and the storage and processing systems that Signify uses to support them are compliant with the highest standards of data privacy and data security, including GDPR. Signify is an Ethical Data Science company. [Read our Five Rules]
All Signify products and services are subject to a cycle of continuous innovation and evaluation. Our projects always start with a workshop to get the benefit of your experience and what you know about your target audience.
Prices are dependent on scope, and we do offer a concessionary rate for charities.
To learn more about how we work please get in touch or follow us on Twitter or Facebook.