What do you do when you are standing on a packed commuter train and you feel yourself about to burst into tears? 

Podcasts have been around since the dawn of the internet but have gripped the public imagination in the past couple of years. Signify are proud to have been involved in the first major piece of research into what podcasts mean to UK audiences. Our partners Hook Research have produced a definitive study based on the Social Intelligence methodology, which combines a couple of rounds of AI-driven online research (conducted by Signify) with the depth and nuance of Face-to-Face research and Digital Panels.