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      <image:caption>Signify analysis for #GE2017 showed the election was as much about Social Care, as Brexit</image:caption>
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      <image:caption>Our analysis of gun control debate in Virginia showed zero risk in fielding #gunsense candidates</image:caption>
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      <image:title>Blog - Trumped in Virginia: Why the Democrats are still struggling online</image:title>
      <image:caption>Green line shows public opinion (on social media) favouring Ed Gillespie</image:caption>
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      <image:title>Blog - Trumped in Virginia: Why the Democrats are still struggling online</image:title>
      <image:caption>Social media share of voice (last 6 weeks)</image:caption>
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      <image:title>Blog - Trumped in Virginia: Why the Democrats are still struggling online</image:title>
      <image:caption>Snatching defeat from the jaws of victory?</image:caption>
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      <image:title>Blog - Trumped in Virginia: Why the Democrats are still struggling online</image:title>
      <image:caption>My bet slip</image:caption>
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      <image:title>Blog - Trumped in Virginia: Why the Democrats are still struggling online</image:title>
      <image:caption>Gillespie has a wider support base</image:caption>
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      <image:title>Blog - What a night: Two lessons from the Virginia campaign</image:title>
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      <image:title>Blog - What a night: Two lessons from the Virginia campaign</image:title>
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      <image:title>Blog - What a night: Two lessons from the Virginia campaign</image:title>
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      <image:title>Blog - What a night: Two lessons from the Virginia campaign</image:title>
      <image:caption>Signify post-Primary analysis, May 2017</image:caption>
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      <image:title>Blog - What a night: Two lessons from the Virginia campaign</image:title>
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      <image:title>Blog - What a night: Two lessons from the Virginia campaign</image:title>
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      <image:title>Blog - What a night: Two lessons from the Virginia campaign</image:title>
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      <image:title>Blog - In defence of Data Science, a reaction to Cambridge Analytica.</image:title>
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    <loc>https://signify-ai.squarespace.com/blog/2018/5/2/the-five-rules-of-ethical-data-science</loc>
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      <image:title>Blog - Signify featured on Radio 4 Today programme</image:title>
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    <loc>https://signify-ai.squarespace.com/blog/2018/7/10/whats-your-favourite-podcast</loc>
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      <image:title>Blog - What's your favourite podcast?</image:title>
      <image:caption>Read the report</image:caption>
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    <loc>https://signify-ai.squarespace.com/blog/2018/7/26/woke-advertising-does-it-work</loc>
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    <lastmod>2018-09-24</lastmod>
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    <loc>https://signify-ai.squarespace.com/blog/2018/2/21/signify-digital-insight-case-study-vagov-2017</loc>
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      <image:title>Blog - Mid-terms pt I: Will healthcare deliver a blue wave?</image:title>
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      <image:title>Blog - Signify featured in The Guardian's mid term coverage</image:title>
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    <loc>https://signify-ai.squarespace.com/blog/2019/2/13/data-ethics-on-microtargeting</loc>
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    <loc>https://signify-ai.squarespace.com/blog/2019/3/5/signify-featured-in-itv-documentary-brexit-online-uncovered</loc>
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    <lastmod>2019-06-04</lastmod>
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    <lastmod>2019-10-09</lastmod>
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      <image:title>Blog - Mid terms pt II: we called it</image:title>
      <image:caption>source: Washington Post</image:caption>
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      <image:title>Blog - Mid terms pt II: we called it</image:title>
      <image:caption>source: Washington Post</image:caption>
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    <loc>https://signify-ai.squarespace.com/blog/2019/11/13/tech-giants-look-to-ban-micro-targeting-good</loc>
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    <lastmod>2019-11-19</lastmod>
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      <image:title>Blog - Tech giants look to ban micro-targeting: good news, but not important</image:title>
      <image:caption>Cummings: not a fan of micro-targeting</image:caption>
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      <image:title>Blog - Tech giants look to ban micro-targeting: good news, but not important</image:title>
      <image:caption>Zuck meets the press</image:caption>
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    <loc>https://signify-ai.squarespace.com/blog/2019/11/27/jo-swinsons-credibility-gap</loc>
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    <lastmod>2019-12-11</lastmod>
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      <image:title>Blog - GE2019: Jo Swinson, credibility gap?</image:title>
      <image:caption>The Liberal Democrats have pledged to invest in buses. It's unclear how much of this will go towards Jo Swinson decals.</image:caption>
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      <image:title>Blog - GE2019: Jo Swinson, credibility gap?</image:title>
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      <image:title>Blog - GE2019: Jo Swinson, credibility gap?</image:title>
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      <image:title>Blog - GE2019: Jo Swinson, credibility gap?</image:title>
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  <url>
    <loc>https://signify-ai.squarespace.com/blog/2019/12/12/jeremy-corbyn-hyperleader</loc>
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    <lastmod>2019-12-16</lastmod>
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      <image:title>Blog - Jeremy Corbyn: Hyperleader?</image:title>
      <image:caption>Data collected afternoon 11th December</image:caption>
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      <image:title>Blog - Jeremy Corbyn: Hyperleader?</image:title>
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      <image:title>Blog - Jeremy Corbyn: Hyperleader?</image:title>
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      <image:title>Blog - Jeremy Corbyn: Hyperleader?</image:title>
      <image:caption>Even unauthorised use of Corbyn’s account holds a certain charm to his base</image:caption>
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      <image:caption>In addition to our work with brands and media partners, Signify conduct forensic research on behalf of organisations and government departments who are fighting the subversion of democracy and the spread of fake news. Our team are experts in online protection and detection. We have worked in Asia, Africa, the USA and Europe.</image:caption>
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      <image:title>OUR WORK - Partner with Signify</image:title>
      <image:caption>Signify work with a number of other agencies in politics, media, brand and corporate communications. Each partnership is built on the development of shared revenue models and innovative proprietary technology.</image:caption>
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    <loc>https://signify-ai.squarespace.com/products</loc>
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      <image:title>PRODUCTS - ShareScore</image:title>
      <image:caption>ShareScore is like social listening, but better. Better insight: Begin your analysis based on the issues that really matter to consumers, since a ‘share’ indicates a high level of interest in a topic Better outcomes: nuanced insight based on the stories and content that are helping define your brand and competitors Better data: Compare content sharing accurately across Facebook, Twitter and other platforms (vs social analytics platform sample 0.7% of Facebook). You can also track topics over time and compare levels of interest around competitors and different offerings Secure and compliant: No Personally Identifiable Information is ever accessed or analysed in ShareScore process Key benefit: Brand value and protection</image:caption>
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      <image:title>PRODUCTS - Signify Digital Insight</image:title>
      <image:caption>AI-powered research into needs and behaviours • Captures Social + Dark Social + Search + Media • Competitor analysis and sector benchmarks • Custom KPIs and performance dashboards Our bespoke research methodology is built around what you need tomorrow, this week and this month</image:caption>
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    <image:image>
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      <image:title>PRODUCTS - Social Intelligence</image:title>
      <image:caption>Augment quantitative and qualitative research with AI-powered deep dives on big data sets • Flexible dual-track methodology • Use research to define and validate big data • Low-cost scale into new languages and markets Test and validate hypotheses at scale to augment your research with millions of data points</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d254d14c326d7077336149/1548694029212-3WUEPF7K75YVGDQUBSQR/Ethical_workshops.png</image:loc>
      <image:title>PRODUCTS - Ethical workshops</image:title>
      <image:caption>We co-create an ethical framework for data handling and research, with your staff. • Corporate standards and security • Public needs and benefits • Your purpose and your work • Prototypes for internal and external data use Ethical design will ensure your work with data is not only worthwhile but also beneficial.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d254d14c326d7077336149/1548695017268-TME13BLKG7C73X6EZERH/radar_audience.png</image:loc>
      <image:title>PRODUCTS - Radar Audience</image:title>
      <image:caption>Market leading segmentation and customer insight tool. Build and study custom audiences: Our machine learning analysis includes interests, values, brand affinities, influence networks and media consumption Better outcomes: whether you use Radar to build or augment your customer personas, or simply to improve your media targeting, all our research and reporting is designed to help you achieve your key business objectives. Our media targeting outperforms benchmark products by 3:1 in terms of CPC/CAC. Better data: Unlike panels or surveys we never ask questions – all responses and preferences are unprompted and spontaneous GDPR compliant: All analysis is conducted on aggregated data sets and we will never analyse, store or transmit Personally Identifiable Information Key benefit: rapidly grow market share</image:caption>
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      <image:title>PRODUCTS - Dashboards</image:title>
      <image:caption>We build dashboards based on the things your whole team needs to know. • Mainstream news and social media feeds • Co-created reports based on your burning questions • Automate and track KPIs and underlying trend data By building based on your burning questions we ensure our dashboards are useful every hour of every day.</image:caption>
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      <image:title>PRODUCTS - Threat Matrix</image:title>
      <image:caption>Based on decades of experience countering threats and abusive behaviour, our systems reduce risk and improve accuracy for security and editorial teams. • Monitor incoming social and other feeds • Prioritise abusive behaviour and language • Custom dashboards for security and talent teams Move from reactive to proactive engagement with online signals, to reduce risk and cost associated with abuse.</image:caption>
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  <url>
    <loc>https://signify-ai.squarespace.com/policies</loc>
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    <lastmod>2020-01-14</lastmod>
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    <loc>https://signify-ai.squarespace.com/privacypolicy</loc>
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    <lastmod>2019-08-05</lastmod>
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  <url>
    <loc>https://signify-ai.squarespace.com/environmentalpolicy</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2019-08-05</lastmod>
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  <url>
    <loc>https://signify-ai.squarespace.com/equalopportunities</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2019-01-28</lastmod>
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  <url>
    <loc>https://signify-ai.squarespace.com/data-ethics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d254d14c326d7077336149/1550829549293-I4XSSQJ82OD8MM2D6LD0/Ethical_workshops.png</image:loc>
      <image:title>Data Ethics - Ethical Data Workshops</image:title>
      <image:caption>We co-create an ethical framework for data handling and research, with your staff. • Corporate standards and security • Public needs and benefits • Your purpose and your work • Prototypes for internal and external data use Ethical design will ensure your work with data is not only worthwhile but also beneficial.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d254d14c326d7077336149/1550833091036-POD4L1I8WHSGOQFOZG57/Many_Not_Few.gif</image:loc>
      <image:title>Data Ethics - Read more</image:title>
      <image:caption>Click here to read blogs our team on the subject of data ethics and explore some of the principles we are working towards. There are no right answers or iron rules in ethics - our processes are all about building common understanding and establishing healthy power dynamics. The goal is to create and maintain shared values so that we can work and with confident in a field that raises ethical questions on a daily basis.</image:caption>
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      <image:title>Data Ethics - Ethical research projects</image:title>
      <image:caption>Signify are specialists in safe, ethical research at scale, using machine learning to analyse social and news media and find the issues that really matter. Build audiences and dashboards around the subjects that matter to your audience - or use machine learning systems to burst your filter bubbles by sourcing and analysing responses from the wider population.</image:caption>
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  <url>
    <loc>https://signify-ai.squarespace.com/modern-slavery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-12</lastmod>
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  <url>
    <loc>https://signify-ai.squarespace.com/document-retention-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-12</lastmod>
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      <image:title>Document Retention Policy</image:title>
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  <url>
    <loc>https://signify-ai.squarespace.com/child-safeguarding-policy</loc>
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    <lastmod>2019-04-12</lastmod>
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  <url>
    <loc>https://signify-ai.squarespace.com/new-home</loc>
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    <lastmod>2019-12-11</lastmod>
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      <image:title>New Home - Forensics</image:title>
      <image:caption>Using open source data and tracking tools to identify the source, funding and motivation of fake news, disinformation and attacks. learning to understand what people care about</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d254d14c326d7077336149/1576082617575-6H5JI9PUW58JTMY3TN6X/CIFF_client_tile.png</image:loc>
      <image:title>New Home</image:title>
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      <image:title>New Home - Threat Matrix</image:title>
      <image:caption>Threat Matrix uses machine learning to scan incoming messages on social media and detect abuse. The service also incorporates email and forums where required. We can identify, flag and collate abuse (whether racist, or personal) with repeat offenders reported to authorities and social media platforms. Direct threats are evaluated and flagged using the Cyber Threat Assessment Protocol.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d254d14c326d7077336149/1576082571761-QQU9NYR8I6G4Y2IJK7K3/VISA_client_tile.png</image:loc>
      <image:title>New Home</image:title>
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    <image:image>
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      <image:title>New Home</image:title>
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    <image:image>
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      <image:title>New Home - Data ethics</image:title>
      <image:caption>Lorem ipsum to the why to the waylearning to understand what people care aboutlearning to understand what people care aboutlearning to understand what people care about</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d254d14c326d7077336149/1576078288632-5BZ2FV12YAMZO4H086Z7/Radar_card_new_scheme.png</image:loc>
      <image:title>New Home - Radar Audience</image:title>
      <image:caption>asdas asda asd a asd asdas asda asd a asdasdas asda asd a asdasdas asda asd a asdasdas asda asd a asdasdas asda asd a asdasdas asda asd a asdasdas asda asd a asdasdas asda asd a asd</image:caption>
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      <image:title>New Home - ShareScore</image:title>
      <image:caption>Machine learning to understand what people care aboutlearning to understand what people care aboutlearning to understand what people care aboutlearning to understand what people care about</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d254d14c326d7077336149/1576073976788-O8GYWGLXHBFLRB6P0EC5/image-asset.jpeg</image:loc>
      <image:title>New Home</image:title>
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    <loc>https://signify-ai.squarespace.com/data-protection-policy</loc>
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    <lastmod>2020-01-14</lastmod>
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